If you have that business that you will be exhibiting at a trade show then you may just need some trade show assistance. Expo3 has a great site that has a lot of information. You coul dhav ethe best products and services out there but if you do not know how to showcase it then how are you going to sell any products. And the whole point of a business is to make a profit…you can not make a profit if you no one knows that you even exist! I have been to a few trade shows and they can be a lot of fun and people do tend to go to the better looking displays.